1. Choose one main outcome
Say who the video is for and what they should take away: the best moments of a session, an explanation of a feature, or a reason to explore a server update. Choose the destination before editing starts so framing, text and duration can be considered together.
List the required deliverables rather than just “a video.” State the number of edits, desired length, aspect ratios, captions and whether you need a thumbnail or editable project file. Different versions should be agreed in the scope.
2. Organize original footage
Send original clips where possible and give each file a clear name. Supply a small timestamp list of essential moments, along with any scenes that must not appear. Explain whether voice, game audio and music arrive as separate tracks.
Tell the editor about recording problems such as missing audio or an inconsistent capture rate. YouTube recommends matching upload frame rate to the recording frame rate; repeatedly converting files before editing can make the source harder to assess. Keep an unchanged copy of the originals.
3. Explain the reference and assets
A reference is most useful when you identify the pacing, tone, caption treatment or structure you like. It is not permission to reproduce another creator’s work. Supply approved branding and exact text, including server names, dates and links.
Confirm that you can use the footage, music and other assets. A music choice in a reference video does not give your project the same rights. Tell the team whether you already have licensed audio or need another agreed approach.
4. Confirm format before export
Specify the intended platform and orientation. YouTube’s upload guidance explains that its player accommodates different aspect ratios; decide whether your brief needs one composition or separately framed versions rather than assuming automatic cropping will work.
Agree resolution and final file format with the editor for your use case. Platform requirements can change, so consult the destination’s current official upload guidance rather than treating one preset as a universal standard. Export settings do not repair missing detail in the original footage.
5. Review against the brief
Check the story first, then sound balance, spelling, captions, names, dates and the call to action. Use timestamps and one consolidated feedback list. Distinguish a correction to an agreed requirement from additional footage, a new concept or an extra version.
Confirm which final files are supplied and keep a copy after handover. CraftLabs’ editing, promotional and showcase packages are compared on the live pricing page; captions, effects and source files must be included explicitly where they are separate extras. No editing brief can guarantee views or audience growth.
Official references
The practical brief checklist is CraftLabs guidance. The technical references below are maintained by their respective publishers; check their current documentation for your platform and version.